Creating Opportunities,
Growing Businesses

Our Purpose

The Community Tourism Program seeks to remove barriers so that local economic development can occur through local inclusion and local investments, to develop sustainable community-based tourism activities that ensure the social and cultural authenticity is maintained.

The program will improve access and affordability for financing and develop incentives that will stimulate investment in small tourism businesses. The program will also provide critical business operation support, targeted training and administer measures to encourage the adoption of brand, safety and quality standards which has international appeal  for the continued growth of those businesses.

Our Story

Our communities possess the most authentic Saint Lucia experiences. Within these communities are our most valuable asset– the people. They are the keepers of Saint Lucia’s treasures, offering visitors a chance to discover our heritage, tradition and culture. Human-centered, these experiences are real and full of feeling, leaving a deep connection with our people and places. 

At the core of the CTA is the belief in people and community. We believe in diverse minds working together to positively impact the lives and environment around them. It’s about working alongside local people within communities uncovering their unique offerings the world needs to see and experience, creating opportunities, and growing businesses that results in livelihoods for all.

These communities inspire us. We are the Community Tourism Agency creating value in what makes Saint Lucia unique.

The Community Tourism Agency (CTA) is an established statutory body of the Government of Saint Lucia, under the Community Tourism Act.
This agency was created for the sole purpose of developing, enhancing and expanding authentically Saint Lucian, community-based tourism products and services.
With components such as Business Development, Funding and Financing, Service Training, Marketing and Operational Support, CTA is here to help develop your business idea or accelerate the growth of your business!

What is Community Tourism?

Community Tourism is a new, engaging form of tourism that showcases local culture, sites and attractions, traditional values and heritage of the people of a community.
This is a collaborative approach to tourism, whereby community members play an active role in ownership and management of businesses, products and services within a community that add value to the enjoyment of residents and visitors.