The Community Tourism Agency Unlocks Opportunity for Everyone

The Community Tourism Agency (CTA) has unveiled its latest campaign, “Opportunity, Ownership, Ours.”. The campaign was officially launched on Tuesday April 16th. Having been officially commissioned in 2022, this new campaign is a significant chapter for CTA, with the entity already launching and delivering on key projects in communities around Saint Lucia in the first quarter of 2024. The story of ‘The Three O’s’ emphasizes the inclusivity and pride of Saint Lucians as figureheads in the country’s tourism product, in a way never before captured.

At the core of the CTA’s story is its unwavering commitment to removing barriers to local economic development through inclusion and investment in sustainable community-based tourism activities. CTA aims to facilitate access to financing, providing business operation support, and promoting adherence to international quality standards.

“We believe in the power of ‘O’ – Opportunity, Ownership, Ours – to drive positive change and prosperity within our communities,” says Dahlia Guard, CEO of the Community Tourism Agency. “Our story is one of partnership and collaboration, inviting every Saint Lucian to join us in unlocking the full potential of our tourism industry. It is dedicated to ensuring the social and cultural authenticity of our tourism offerings are sustained.”

The CTA helps unlock untapped potential through a range of services tailored to individuals, small enterprises, and communities interested in owning adventures, tours, cuisine, and accommodation. CTA helps support clients no matter the stage of their journey, whether a seasoned entrepreneur or someone with a dream of starting their tourism business, or an establishment requiring upgrades and enhancements.


CTA invites all to be a part of the transformative story through The Three O’s-Opportunity, 
Ownership, Ours.

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