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Showcase - The Americas
On Monday, 28 July 2025, the Saint Lucia Tourism Authority (SLTA) hosted the 10th anniversary of Showcase – The Americas, featuring the Community Tourism Agency (CTA), under the theme “Retooling for Resilience.” This multi-day showcase welcomed buyers from key source markets including the United States, Canada, Latin America, and the wider Caribbean.
As the first agency of its kind in the Caribbean with a concentrated focus on community-based tourism, the CTA was proud to support and highlight several of our partners, each contributing meaningfully to a new phase of tourism in Saint Lucia, one defined by ownership, expanded opportunity, and experiences that are truly ours.
Throughout the event, our partners connected directly with buyers through product displays and live demonstrations. These interactions offered an up-close look at some of the curated, high-quality experiences that reflect the culture, character, and creative force of our communities. To further amplify their visibility, the SLTA also conducted individual interviews with our partners, which will be shared across media platforms to extend their reach even further.
Participating CTA partners included: Irene’s Pottery, SLIM Weaving Haven, Eastern Exotic ATV Tours, ATV Xperience, and Kayak on the Bay. The Anse La Raye Fish Fry was also featured, showcasing its renewed energy and cultural depth as a culinary affair rooted in community, culture, and cuisine.
Showcase – The Americas 2025 was a truly impactful event. It continues to pave the way for tourism in Saint Lucia by fostering connections, supporting local entrepreneurship, and reaffirming community tourism as a national priority. The CTA remains committed to building new value together, through structure, strategy, and sustained support for experiences developed by Saint Lucians and backed by national infrastructure.
