The CTA’s Chief Executive Officer Dahlia Guard, echoed this sentiment, noting that Eastern Exotic ATV Tours exemplifies the type of innovative, community-driven experiences the agency supports. She outlined the CTA’s ongoing efforts to fast-track assistance for both new and existing entrepreneurs by offering business development support, training, and access to funding. “Elias Ford is a testament to focus, commitment, and perseverance. Despite the challenges, he remained determined, and today, we celebrate his success,” Guard stated.

Mr. Louis Lewis, CEO of the Saint Lucia Tourism Authority, also commended Ford’s determination and underscored the government’s focus on diversifying tourism beyond traditional resort-based experiences. He highlighted the rising demand for adventure tourism and expressed confidence in Eastern Exotic ATV Tours’ potential to attract visitors seeking off-the-beaten-path experiences.

The launch event brought together key industry stakeholders, government officials, and members of the Dennery community. With the CTA’s support, Eastern Exotic ATV Tours offers locals and visitors an exhilarating way to explore Saint Lucia’s East Coast while supporting local entrepreneurship. This initiative aligns with the national strategy to decentralize tourism, create employment, and enhance Saint Lucia’s appeal as a dynamic destination for both relaxation and adventure.